Artwork Requirements

What format should I send artwork in?

Vector artwork such Adobe Illustrator (.AI or .EPS), Corel Draw (.CDR) is preferred. We request that any text/type be converted to outlines/curves before sending. High quality/high resolution files such as Adobe Acrobat (.PDF) may also be acceptable. Depending on the size and quality of the image and the decoration method, we may or may not be able to use images or logos created or included in Microsoft Word (.DOC), PowerPoint (.PPT) and also low resolution/quality files such as .JPEG, .GIF, or. BMP. These are guidelines only and not all files submitted with these extensions are guaranteed to work. Each project will be handled on a case by case basis. Please call or email if you would like assistance, we’ll be only too happy to help.

What is the difference between a bitmap file (jpeg, tiff etc) and a vector file (ai, eps)?

Bitmap images are defined by a precisely “mapped” collection of individual dots or pixels of various colours.

Vector (Encapsulated Postscript) files define graphics using mathematical algorithms that allow for scaling and modification without a loss of image resolution. If a person were to scale or increase the size of a bitmap file, the enlarged imaged would appear pixilated, fuzzy, contain jagged edges and simply appear very low resolution and unclear.

For this reason, we recommend using vector artwork for all types printing as vector artwork will produce a sharper imprint with no jagged edges – no matter how big or small the actual design may be when printed.

How do I know the print colour is the same as our old promo items? What is PMS colour?

Interpretations of specific colours shades can vary between individuals, so to ensure colours are accurately reproduced, we offer the Pantone Matching System (PMS) to make ordering easier and stress free. The pantone matching system assigns number codes to ink colours, allowing you to ensure that the printer who printed your old promotional items and Hunter Promotional Products, who are printing your new promotional items, use the SAME colour shade on all items, so things are consistent with your brand.

These colour values should be included in your artwork files. If a PMS colour is not provided, a colour will be assigned by your account representative at his or her discretion. Hunter Promotional Products cannot be held responsible for any misrepresentation of colours due to the difference in monitors or if the customer is unhappy with the colour printed but did not indicate a valid PMS colour prior to authorizing the final order.

PMS colour matches are available on most printed items upon request. Please contact us for more details.

Why does the colour look different on my screen to the actual printed item?

Please note that all monitors display colours differently. Due to technological differences, an LCD/flat panel monitor may display colours differently on screen than a CRT/tube monitor. Therefore, what you view on your screen may not be an exact representation of what is printed on the final order. Whenever imprint colour is of concern, we STRONGLY suggest providing your own PMS colour.

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